Hot Dog Franchise - Own the orginal Wienerschnitzel

Own A Wienerschnitzel Hot Dog Franchise

The Iconic Wienerschnitzel Continues to Thrive with Record Sales!*

Wienerschnitzel, the world’s largest hot dog franchise, realized a double-digit sales increase in 2020*. In fact, the past two years through 2021, beset by challenges due to the global pandemic were the best years on record in the brand’s 60-year history. The results are clear: Wienerschnitzel is a brand that continues to thrive during varying economic conditions.

Why consider Wienerschnitzel?

Franchise sales were up double-digits in 2020*
10 consecutive years of same-store-sales increases*
Simple business to operate
Low cost of goods
Hot dog sales continue to soar
$1,432,387 – Top-25% AUV**

Wienerschnitzel hot dog franchise storefront

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Born of the past.
Built for the future.

Wienerschnitzel was founded more than 60-years ago, and today, our brand is stronger than ever. We focus on simple operations, world-class training, and innovative marketing strategies to deliver comfort food that is delicious, fast, and affordable for our guests.

While Wienerschnitzel is beloved for our signature hot dogs, our franchise owners benefit from the inclusion of Tastee-Freez, the legendary soft-serve dessert brand. This delicious menu offers our guests a variety of sweet treats to enjoy after an affordable and delicious meal. We purchased the Tastee-Freez brand in 2003 as a complimentary co-brand, and sales add-on tool for our franchise partners. The results have been outstanding. With more than a 70-year history as an iconic American brand, Tastee Freez is a sweet reward for customers and owners alike.

By strengthening our drive-thru service and streamlining our business model to minimize food and labor costs, Wienerschnitzel recorded our highest sales numbers ever during the global pandemic. With the demand for comfort food on the rise, Wienerschnitzel elevated the hot dog to star status, appealing to both our guest’s need for nostalgia and new experiences alike. As an investment opportunity, the low costs of ownership, and the ability to offer a highly differentiated menu is attracting multi-unit investors who want to diversify their business holdings. The time to invest in Wienerschnitzel is now.

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What does it cost to own a Wienerschnitzel franchise?

The total investment necessary to begin operation of a new Wienerschnitzel restaurant can range between $303,600 to $1,443,000. Liquid capital required is $250,000 with a net worth of $600,000.

Franchise Fee:
$16,000 - $32,000
Investment Range:
$303,600 - $1,443,000
Initial Training:
$4,000

Tastee-Freez Makes For a Sweet Sales Add-On

While Wienerschnitzel is beloved for our signature hot dogs, our franchise owners benefit from the inclusion of Tastee-Freez, the legendary soft-serve dessert brand. This delicious menu offers our guests a variety of sweet treats to enjoy after an affordable and delicious meal. We purchased the Tastee-Freez brand in 2003 as a complimentary co-brand, and sales add-on tool for our franchise partners. The results have been outstanding. With a 60-year history as an iconic American brand, Tastee Freez is a sweet reward for customers and owners alike.

Franchise Models

Wienerschnitzel offers three unique business models to help entrepreneurs capitalize on the best real estate opportunities in their markets. What unites our restaurant models is that they are all designed to be cost effective and maximize profitability, working to reduce labor and food costs, while delivering a fast, efficient, and exceptional service experience for our customers.