Wienerschnitzel is Ready to Grow in the Midwest

The iconic hot dog franchise is actively seeking qualified entrepreneurs to expand the brand into the Midwest

Wienerschnitzel, the world’s largest hot dog franchise, is in a period of record-breaking sales.  In fact, 2020 and 2021, despite all of the challenges of the recent pandemic, were the best years in our 60+ year history! 


Here are key reasons to invest in a Wienerschnitzel franchise:

  • Franchise sales were up 16.8% in 2020 and 11.9% in 2021*
  • 11 consecutive years of same-store-sales increases*
  • Simple business to operate, less labor requirements
  • Exceptionally low cost of goods
  • Craveable Hot Dog menu is unique vs. other QSR concepts
  • $1,591,341 – Top-25% AUV**

Wienerschnitzel is actively seeking savvy investors who want to build a hot dog franchise empire that stands out in a crowded field of traditional chicken, burger, taco and pizza concepts. 

Why the Midwest? Why Now?

It’s no secret that Americans love hot dogs. The National Hot Dog & Sausage Council reports that Americans eat 20 billion hot dogs a year – or about 70 hot dogs per person.

Wienerschnitzel has experienced a dramatic uptick in sales, with many of our franchise owners reporting their best years ever in business. 

The reason for our sales increases are simple. By appealing to Americans’ love of hot dogs and soft serve ice cream, we offer a menu that is unlike any other in the QSR segment in terms of taste, price-point and convenience. Our restaurants are designed to meet the customers where they are. Whether it’s dine-in, drive-thru, pickup, or mobile delivery, by streamlining operations and focusing on simplicity, Wienerschnitzel franchise owners are thriving.

Wienerschnitzel Offers Attractive Development Incentives to Franchise in the Midwest

To encourage qualified investors in the Midwest to franchise with Wienerschnitzel, we offer a new market incentive plan: 

  • Minimum 3-store commitment into new, approved Midwest territory
  • Discounted royalty incentive – only 1% – in first year of operations, 5% thereafter
  • 1% royalty incentive is available for first 3-stores if meeting development schedule
  • Wienerschnitzel to contribute $16,000 to local marketing, first store
  • Please read our FDD for terms and conditions

“After two amazing years, there’s no question that our brand has a ton of momentum in 2022 and beyond,” says Ted Milburn, Director of Franchise Development with Wienerschnitzel. “By focusing on what is a compelling story for entrepreneurs — 11-years of consistent same-store growth, and by growing our brand the right way with the right people, Wienerschnitzel is hitting its stride with the right momentum for new franchise development. There’s a lot of opportunity for entrepreneurs to succeed with an iconic brand in the Midwest.”

Want to learn more about owning a Wienerschnitzel franchise?

With open Midwest territory, new market incentives, and a new generation of nostalgia-driven consumers, Wienerschnitzel is a worthy investment for the entrepreneur who wants to bring the best tasting hot dog and soft-serve to their community. With industry-leading support, a proven business model, and eleven years of continual same-store sales increases, there is no better time to invest in a Wienerschnitzel/Tastee-Freez franchise.

If you’re ready to learn more about this amazing franchise opportunity, fill out our form here, and one of our Development team members will be in touch.

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