Wienerschnitzel is Growing in Texas

The iconic hot dog franchise is actively seeking entrepreneurs to continue brand expansion in the Lone Star State

Wienerschnitzel, the world’s largest hot dog franchise, is in a period of record-breaking sales.  In fact, 2020 and 2021, despite all of the challenges of the world, were the best years in our 60+ year history! 


Here are key reasons to consider a Wienerschnitzel franchise:

  • Franchise sales were up 16.8% in 2020 and 11.9% in 2021*
  • 11 consecutive years of same-store-sales increases*
  • Simple business to operate
  • Exceptionally low cost of goods
  • Craveable Hot Dog menu is unique vs. other QSR concepts
  • $1,591,341 – Top-25% AUV**

Wienerschnitzel continues to grow in Texas with plenty of open territory opportunities. We’re actively seeking savvy investors who want to own a successful hot dog franchise that stands out in the crowd from the traditional chicken, burger, tacos and pizza concepts. 

Why Mess with Texas? 

It’s no secret that Americans love hot dogs. The National Hot Dog & Sausage Council reports that Americans eat 20 billion hot dogs a year – or about 70 hot dogs per person.

Texas is home to over 28 million people – and with the above equation, that means that the great folks of Texas eat roughly 1,960,000,000 hot dogs every year!

Wienerschnitzel has experienced a dramatic uptick in sales, with many of our franchise owners reporting their best years ever in business. 

The reason for our sales increases are simple. By appealing to Americans’ love of hot dogs and soft serve ice cream, we offer a menu that is unlike any other in the QSR segment in terms of taste, price-point and convenience. Our restaurants are designed to meet the customers where they are. Whether it is drive-thru, dine-in, pickup, or mobile delivery, by streamlining operations and focusing on simplicity, Wienerschnitzel franchise owners are thriving.

“After two amazing years, there’s no question that our brand has a ton of momentum in 2022 and beyond,” says Ted Milburn, Director of Franchise Development with Wienerschnitzel. “ By focusing on what is a compelling story for entrepreneurs — 11-years of consistent same-store growth, and by growing our brand the right way with the right people, Wienerschnitzel is hitting its stride with the right momentum for new franchise development. There’s a lot of opportunity for entrepreneurs to thrive with an iconic brand in Texas.”

Want to learn more about owning a Wienerschnitzel franchise in Texas?

With open territory, and a new generation of nostalgia-driven consumers, Wienerschnitzel is a worthy investment for the entrepreneur who wants to bring the best tasting hot dog and soft-serve to their community. Add industry-leading support, a proven business model, and eleven years of continual same-store sales increases, there is no better time to invest in a Wienerschnitzel/Tastee-Freez franchise.

If you’re ready to learn more about this amazing franchise opportunity, fill out our form here, and one of our Development team members will be in touch.

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