Why Invest in a Wienerschnitzel Franchise?
World’s largest hot dog franchise has nearly 60 years of helping franchisees thrive — and now, the future is even brighter
Americans love hot dogs. According to The National Hot Dog and Sausage Council, Americans eat more than 20 billion hot dogs every year, or about 70 hot dogs per person. In New York City alone, people spend more than $101 billion on hot dogs annually, and that isn’t even where Americans eat the most hot dogs — that title belongs to the Southeastern United States. While hot dogs are clearly beloved, they are still one of the most underserved segments in the booming quick service restaurant industry.
This is why Wienerschnitzel has thrived for so long. Founded in 1961 by John Galardi in Southern California, Wienerschnitzel is the largest hot dog franchise on the planet, with more than 325 restaurants open in 10 states. By elevating the hot dog to star status on its innovative menu, Wienerschnitzel capitalizes on America’s deep love for the hot dog with tried-and-true classics such as the original Chili Dog, All-beef Dog, Polish Dog and Corn Dog. Best of all, Wienerschnitzel provides an exceptional product and exceptional customer service at a price point that all Americans can afford.
“You can’t eat a hot dog without being happy,” says Cindy Galardi Culpepper, CEO of Wienerschnitzel. “You can eat lettuce wraps and be sad, and you can eat a hamburger and be sad — but you can’t eat a hot dog and be sad. We’ve been around for more than 50 years, and it seems that every generation has tremendously happy memories of eating a hot dog with their dad at a baseball game or in the backyard. Our hot dog is the very best in the industry. We have franchisees who go back almost 60 years, and we have new franchisees who are opening new restaurants now, which just proves our staying power and our relevancy. As we move forward into the future, we’re staying true to our roots of delivering an exceptional product, an exceptional customer experience, and combining that with a 21st century approach to marketing, training and helping our franchisees maximize profitability. The time to invest in a hot dog franchise is now.”
Wienerschnitzel is a simple business to own and quick to scale
In the QSR industry, the cost to invest in a new restaurant can be staggering. Wienerschnitzel is proud that we’re one of the most affordable franchise opportunities in the quick service industry. With the total investment necessary to begin operation of a new Wienerschnitzel® ranging from $303,600 to $1,443,000, the cost to entry is kept low for one reason and one reason only: we want to help as many entrepreneurs thrive in business as possible.
The low cost to own a Wienerschnitzel is likewise reflected on an ongoing basis. Because we have a dedicated team that is entirely focused on helping franchisees maximize the profitability of their restaurants, operating costs are closely monitored; and because we’re a family-owned business, we’re nimble in the way we can leverage our tremendous buying power to reduce food and paper costs on behalf of our franchisees. From an operating perspective, Wienerschnitzel’s proven business model emphasizes simplicity above all else. All of the food we serve requires very little prep work. This makes it easy for you and your team to concentrate on delivering an incredible guest experience.
As a result of our focus on simplicity, Wienerschnitzel is also easy to scale — in fact, ownership with Wienerschnitzel becomes even more affordable when you scale up to multi-unit ownership. If you invest in a second franchise location, the initial franchise fees are reduced by 50% (thus $16,000) per restaurant.
“We do everything within our capability to ensure that our franchisees are as successful as they can possibly be,” Galardi Culpepper says. “Being a family business, we prioritize our franchisees. We’re one big family. I treasure the franchise owners who take care of their businesses because without them, we’re nothing. We also do everything we can to ensure that the staff our franchisees employ have everything they need to be successful. We offer training, scholarship programs, and more. If your franchisees are happy, and their employees are happy, we believe that they’re going to make the guests happy.”
Wienerschnitzel has tremendous brand equity
You can’t be in business this long without getting a few things right — and winning over a tremendous number of people. In Southern California, where Wienerschnitzel was founded, our brand is a part of the fabric of the culture. In fact, Los Angeles County named the very first Wienerschnitzel location as a historic site, an honor that only one other restaurant has received. Since Wienerschnitzel has expanded to 325 locations throughout 10 states, we’ve won millions of fans in the process.
While the affordability and quality of our brand is hard to beat, Wienerschnitzel ensures that our brand is always connecting to a new generation of fans, especially millennials and Gen Z, through hilarious television and social media advertising campaigns. Wienerschnitzel sponsors popular X-Games athletes, and other key influencers, to engage with a younger demographic in a way that is lighthearted, sincere and true to our core values.
“We look at ourselves as a startup with a 59-year-old foundation,” says Cindy Galardi Culpepper, CEO of Wienerschnitzel. “The whole attitude of ‘We’ve done this before,’ is unacceptable to us. If you’re not constantly moving forward, if you’re not investing in the cutting edge, you’re going to get left behind. We’re hungry for new ideas, and because we’re family-owned, we can change when we discover a new idea. At the same time, we stay true to our core values, true to our core product line, and as a result, we don’t have any competition in this space. We’re proud that we’re different, and we’re going to expand our marketing direction and evolve with the times. The future is bright.”
Ready to invest in a Wienerschnitzel franchise?
With open territory, new store designs, and a new generation of nostalgia-driven consumers, Wienerschnitzel is a worthy investment for an entrepreneur who wants to bring the best tasting hot dog on the planet to their community. With industry-leading support, a proven business model, and eight years of continual same-store sales increases, the time to invest in a Wienerschnitzel franchise is now!
* National Hot Dog and Sausage Council