What is the Return on Investment

Top-rated hot dog franchise offers a proven business model with unlimited profit-potential

After nearly 60 years in business, Wienerschnitzel has a new story to tell. For the past eight years, the world’s largest hot dog franchise has experienced continual same-store sales growth at a time when many brands in the QSR industry are either flat-lining or heading in the opposite direction.

How did we get here? Don’t let the legacy brand fool you, Wienerschnitzel is one of the most forward-thinking brands on the planet. By offering an exceptional dining experience that is fast, delicious and affordable, and by focusing on the hot dog, Wienerschnitzel is immediately different from chicken, pizza and hamburger concepts that make up the rest of the industry. In recent years, Wienerschnitzel has rolled out a brand new restaurant design that minimizes square footage, created an in-house marketing team that is directly targeting a younger demographic and has made significant investments in training and technology that are far beyond the rest of the industry.

Heritage wienerschnitzel opening post covid

“What makes us unique is that we have lots of versatility,” says Rusty Bills, VP of Operations with Wienerschnitzel. “We have the newest and greatest building type in our heritage model, with a very functional kitchen, very efficient. We also have other free-standing buildings and end-caps with a drive-thru. We offer a flexible model to develop in. We have two of the most iconic foods in America, with hot dogs and soft serve. We’re also incredibly well known. We’re an iconic brand in the Southwest, but we’re ready to be known everywhere.”

The new initiatives are working. According to Item 19 of our 2018 Franchise Disclosure Document, the top 50% of Wienerschnitzel franchise locations average more than $1 million in annual sales*.

Wienerschnitzel® Year By Year Change in Sales Volume

2015 2016 2017 2018 2019
3.61% 3.28% 2.18% 5.23% 4.53%

In your franchise discovery process, you may be granted an invitation to speak one-on-one with Wienerschnitzel franchisees. This is one of the most important steps in your learning process that will help you better understand day-to-day operations, training, home office support, ongoing support, sales and potential profits first-hand. In addition, we encourage you to learn industry sales and trends from other sources so that you have a better picture of your own performance expectations.

“We’ve been helping franchisees thrive for decades,” says JR Galardi, President of Wienerschnitzel. “We have an entire team devoted to how to maximize our franchisee’s level of profitability — and this isn’t just talk. We meet every month to think up new ways to help our franchisees increase profitability, and because we’re a family-owned business, we can act on these decisions quickly. The same-store sales increases that we’ve experienced for the past eight years aren’t going to stop. The success of our franchisees is our top priority, and everyone on the executive team shares that commitment.”

How Do You Become a Top-Performer?

While Wienerschnitzel provides exceptional training and ongoing support, how prosperous your business becomes is ultimately up to you. The most successful Wienerschnitzel franchise owners are extremely active in their businesses. They’re in their restaurants daily, making sure that their staff is performing at a high-level, that their guests are getting exceptional customer service, that the food is served hot, the bathrooms are kept clean and that everything is operating smoothly. This means that as an owner, you will have to become a leader of your team. You will need to create a culture of excellence in your restaurants and provide your team with the personal development they need to deliver an exceptional experience for your customers.

“Our top-performers are people that aren’t afraid to roll up their sleeves and get their hands dirty,” Galardi says. “Making a restaurant successful requires a lot of hard work and sweat equity. We’re looking for people who are passionate leaders and who can instill their drive for success in their team. Wienerschnitzel can give you all the support and resources you need to thrive, but how well you’re going to do is ultimately up to you.”

Ready To Invest In A Wienerschnitzel Franchise?

With open territory, new store designs, and a new generation of nostalgia-driven consumers, Wienerschnitzel is a worthy investment for an entrepreneur who wants to bring the best tasting hot dog on the planet to their community. With industry-leading support, a proven business model, and eight years of continual same-store sales increases, the time to invest in a Wienerschnitzel franchise is now!

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