Open Markets and Franchise Models

Wienerschnitzel, the Iconic Hot Dog franchise, is ready for expansion

Wienerschnitzel is ready for the national spotlight. Since 1961, Wienerschnitzel has become a part of the fabric of Southern California where our brand was founded. In that time, Wienerschnitzel has won millions of fans, and as a result of a proven business model and a culture of exceptional franchise support, we’ve also become the world’s largest hot dog franchise.

With more than 325 locations in ten states, Wienerschnitzel is on the move. We’re ramping up franchise development efforts to strengthen our significant footprint in the Southwest, as well as growing the brand into new markets.

Wienerschnitzel Is Expanding Into New Markets with Well-Qualified Candidates



NEW MARKET 3-store commitment

  • 1% royalty year-1, then 2%, 3%, 4%, then 5% year-5 and thereafter
  • First 3-stores may qualify for discounted royalty incentives
  • $20,000 local marketing spend by franchisor before/after grand opening
  • $5,000 Owner/ GM training fee included (terms and conditions apply)**


United States map showing states available for Wienerschnitzel franchise expansion

Wienerschnitzel has restaurant models for any market

“After a couple of amazing years, there’s no question that our brand has a ton of momentum going into 2023,” says Ted Milburn, Director of Franchise Development with Wienerschnitzel. “We’ve recently signed multi-unit deals in Colorado Springs, Omaha, Nebraska and Boise, Idaho, which are all new markets we are excited about. We’ve also opened up new Midwest states for store development. By focusing on what is a compelling story for entrepreneurs — and by growing our brand the right way with the right people, Wienerschnitzel is hitting its stride with the right momentum for new franchise development. There’s a lot of open territory available in prime markets, and a lot of opportunity for entrepreneurs to thrive with an iconic brand.”

If you’ve been to Southern California, you have probably seen our iconic A-Frame restaurants, with the famous slanted roofs and sunny red and yellow colors. While we’ve evolved our restaurant models far beyond what we built 60-years ago, Wienerschnitzel has developed brand new restaurant standards that are designed to help franchisees take advantage of prime real estate in their communities.

We offer three unique business models to help entrepreneurs capitalize on the best real estate opportunities in their markets. What unites our restaurant models is that they are all designed to be cost-effective and maximize profitability, working to reduce labor and food costs, while delivering a fast, efficient, and exceptional service experience for our customers.

To learn more about our franchise models and real-estate opportunities in your market, fill out an inquiry form on this website and start a conversation.

New construction


End Cap

All of our franchise models are designed to be operationally efficient, with reduced square footage requirements and to maximize profit-potential.

Wienerschnitzel Site Selection Support

Selecting the ideal location for your new restaurant is perhaps the most important decision you will have to make as a franchise owner. With Wienerschnitzel, you won’t have to do it alone.

Our real-estate team provides tools and resources to help you through the process of choosing your location, buildout and construction, and coaching you through finalizing your real estate deal.

Our requirements for real estate on the ‘Heritage’ model are based on these key metrics:

  • Traffic: 30,000 + ADT at site
  • Population: 30,000 + (trade area)
  • Land requirements: 0.3 – 0.5 acre
  • Minimum drive-thru stacking: 6-8 cars
  • Median income: $50,000 (trade area)
  • Building size: 780/SF (Heritage) 1,300/SF (Heritage Plus)
  • Heritage – Seating for 12, outdoor patio only; Heritage Plus – seating for 20, indoor dining room

Learn more about the Wienerschnitzel franchise opportunity

Want to join Wienerschnitzel in the franchise expansion? For in-depth details about the Wienerschnitzel franchise opportunity, download our Free Franchise Opportunity Report. You can also learn more by visiting our research pages!

Get Started Now!

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