Open Markets and Franchise Models

Iconic hot dog franchise is ready to expand

Wienerschnitzel is ready for the national spotlight. Since 1961, Wienerschnitzel has become a part of the fabric of Southern California where our brand was founded. In that time, Wienerschnitzel has won millions of fans, and as a result of a proven business model and a culture of exceptional franchise support, we’ve also become the world’s largest hot dog franchise.

With more than 325 locations in ten states, Wienerschnitzel is on the move. We’re ramping up franchise development efforts to strengthen our significant footprint in the Southwest, as well as growing the brand into new markets.

Wienerschnitzel is expanding into new markets with well-qualified candidates

We seek brand ambassadors that can develop multi-unit restaurants in new markets

New Market Incentive Plan:

  • Minimum 3-store commitment into new, approved Wienerschnitzel states (see map)
  • Discounted royalty incentive – only 1% – in first year of operations, 5% thereafter
  • 1% royalty incentive is available for first 3-stores if meeting development schedule
  • Wienerschnitzel to contribute $16,000 to local marketing
New franchisees must pay initial franchise fees and meet generous development timelines to achieve incentives. Qualified candidates and proposed markets will be reviewed on a case-by-case basis. Please inquire for terms and conditions on this limited-time, limited incentive offer for new markets.


“After an amazing year in 2020, there’s no question that our brand has a ton of momentum going into 2021,” says Ted Milburn, Director of Franchise Development with Wienerschnitzel. “We’ve recently signed multi-unit deals in Colorado Springs and Boise, Idaho, which are both fresh markets we are excited to grow our brand in. By focusing on what is a compelling story for entrepreneurs — 10 years of consistent same-store growth, and by growing our brand the right way with the right people, Wienerschnitzel is only getting started as far as franchise development is concerned. There’s a lot of open territory available in prime markets, and a lot of opportunity for entrepreneurs to thrive with an iconic brand.”

Wienerschnitzel has restaurant models for any market

If you’ve been to Southern California, you have probably seen our iconic A-Frame restaurants, with the famous slanted roofs and sunny red and yellow colors. While we’ve evolved our restaurant models far beyond what we built 60 years ago, Wienerschnitzel has developed brand new restaurant designs that are designed to help franchisees take advantage of prime real estate in their communities.

We offer three unique business models to help entrepreneurs capitalize on the best real estate opportunities in their markets. What unites our restaurant models is that they are all designed to be cost-effective and maximize profitability, working to reduce labor and food costs, while delivering a fast, efficient, and exceptional service experience for our customers.

To learn more about our franchise models and real-estate opportunities in your market, fill out an inquiry form on this website and start a conversation.

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All of our franchise models are designed to be operationally efficient, with reduced square footage requirements and to maximize profit-potential.

Wienerschnitzel Site Selection Support

Selecting the ideal location for your new restaurant is perhaps the most important decision you will have to make as a franchise owner. With Wienerschnitzel, you won’t have to do it alone.

Our real-estate team provides tools and resources to help you through the process of choosing your location, buildout and construction, and coaching you through finalizing your real estate deal.

Our requirements for real estate on the ‘Heritage’ model are based on these key metrics:

  • Traffic: 30,000 + ADT at site
  • Population: 30,000 + (trade area)
  • Land requirements: 0.3 – 0.5 acre
  • Minimum drive-thru stacking: 6-8 cars
  • Median income: $50,000 (trade area)
  • Building size: 780/SF (Heritage) 1,300/SF (Heritage Plus)
  • Heritage – Seating for 12, outdoor patio only; Heritage Plus – seating for 20, indoor dining room

Get Started Now!

Fill out this form to request franchise information.

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